Sidharth Kedia

Sidharth Kedia

Head – Strategy and Data Sciences


An Economics graduate from Delhi University and a Chartered Accountant, Sid as he is known, is also an alumnus of TRIUM – a global Executive MBA program run jointly by the London School of Economics, Stern – New York University and HEC – Paris. Sid started his career in Information Systems Advisory with Ernst & Young in 1998. He joined General Electric’s prestigious global Finance Management Program (FMP) in 1999 and post successful completion of the program, moved to a Black Belt (6 Sigma) role in GE Consumer Finance in Mumbai in 2002.

Sid then went to work in the startup ecosystem, with Warburg Pincus funded fin-tech startup – Venture Infotek in Mumbai, as Head of New Product Introduction. Over the next 4 years doing his various stints in the ITeS industry, ranging from Sales at New York-based eFunds Corporation, Multi-lingual transition and solutions for Genpact in Hungary and building the analytics (data science) practice at Aditya Birla Minacs, Sid developed an extremely diverse set of skills across operations, sales and technology.

In May 2007, Sid co-founded Ambit Pragma Ventures – a Private Equity fund, focused on providing growth capital to SMEs in India. He set up the Media and Entertainment practice for the fund. Besides being a part of the investment committee, he also worked closely with the portfolio companies in both formulating their growth strategies and helping them execute them by designing POCs and aiding in hiring for growth.

Sid then joined RIL in Mumbai in August 2015, as CEO – Digital (Non-News) and Head – Corporate Strategy for Network 18 Group. In this role, he worked closely with the board of Network 18 and Chairman’s office of Reliance Industries Limited.

In May 2017, Sid moved to Viacom18 as Deputy Chief Commercial Officer. Given his unconventional and analytical approach and his penchant for taking calculated risks with a good blend of strategic foresight and tactical skills, Sid’s portfolio was augured to head Strategy, M&A, Data Sciences, Startup Engagement, and incubate eSports for Viacom18.

Sid is an avid mountaineer and when he’s not scaling Mount Everest, he likes to capture the wildlife through his lens.

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